There are countless ad networks and sifting through them all to find the top ad networks for publishers is difficult. Direct selling to advertisers requires a high amount of resources, resources most publishers don’t have. So, most publishers opt to partner with ad networks to fill ad inventory to monetize their sites. Here are our Top 10 ad network picks for 2015:
The premium version of AdSense that has deep integrations with every ad network, agency, DSP, and millions of advertisers, plus exclusive access to big brand advertisers. It is fully integrated with Google’s ad server, Doubleclick for Publishers where it can be setup via dynamic allocation to ensure highest price for every impression.
Other advantages when using Doubleclick Ad Exchange:
Related Read:Why You Should Switch from Adsense to Ad Exchange
One of the biggest ad networks in the industry that pays premium rates for every ad impression. We must emphasize though that this is not for small publishers, beginners, hobbyists as they require a large volume of traffic to be approved.
Committed to providing buyers and sellers with a safe, transparent, and fair marketplace, OpenX has its own set of standards before you can be approved. The representatives are responsive and easy to work with. The interface is intuitive which allows publishers to setup CPM floors with passbacks, and create as many ad units as necessary. As per their terms of service, no more than 3-4 ads are appropriate. The fill rate is not always satisfactory, so ensure passbacks are in place prior to ad serving and adjust CPM floors accordingly. OpenX is also best used as 1st or 2nd point in the passback chain.
Related Read: Important Changes to OpenX’s Ad Exchange Policy
Sharethrough takes advertising to a whole new level by displaying articles, videos, photos on a native ad platform. The ad units are designed in a way that it adapts to the look and feel of the website it is placed on. On mobile, it mimics the Facebook mobile News Feed for some of the native ads. Their ad platform crawls the website source code to determine style, font, color, lightboxes, etc. Sharethrough takes pride in claiming that their ads are highly effective because it works in a ‘scroll-centric’ environment and is optimized for smaller screens. Sharethrough gets high engagement from users due to their integrated creative content. This is how they generate great performance for publishers.
Trafficking is also easy — you can create custom sized DFP ad units that only run Sharethrough or you can create additional flex sizes on your in-content ad placements. It’s best to implement within the 728×90 placements that would have room for additional ad height.
Related Read: DFP Cheat Sheets for Beginners
Komoona is one of the top-performing ad networks and has a decent fill rate. They work best on Tier 1 geographical locations but may also fill requests from the rest of the world. The interface offers self-service options such as setting up CPM floors, implementing passbacks, updating payment information. Ad tags however are provided by the account manager. In short, if you need more tags, you will have to request it every time. Komoona is known to perform well on shopping and news verticals and requires a week or more to fully optimize. It is important that publishers give it enough time and a decent amount of traffic to maximize its potential. Komoona also makes a good option to be part of the passback chain.
Related Read: Ad Network Review: Komoona
For small publishers, Google AdSense offers the best ad performance for international traffic at close to 100% fill. A lot of publishers may have shared their own horror stories from using AdSense but continued service from this stringent ad network is contingent upon compliance to their terms and conditions. Be very meticulous about following Google terms and conditions. If followed properly, publishers can enjoy the benefits of a well performing ad network, but if violated, the punishments are some of the worst in the industry.
Related Read: A Year in Review: Adsense 2014
Sekindo monetizes 300×250 desktop ad units at 100% fill particularly on Tier 1 geos (US, UK, CA, AU) and CPMs are potentially good if given enough volume to optimize. The interface is very intuitive and offers granular reporting — in fact, even hourly reports are available. The account managers are very proactive and responsive. Every tag is geo targeted, which means there is a separate ad tag for every geo which is pretty easy to traffick via DFP.
Yellow Hammer is a 100% fill ad network that uses Appnexus reporting interface and offers a wide variety of campaign types. Aside from their own campaigns and advertisers, they introduce demand from Google Ad Exchange which results in increased performance. The representative will only ask you to fill out a registration form to get started and sign an insertion order. Publishers can reach out to Yellow Hammer’s Ad Quality Engineer with any blacklists, restrictions or guidelines you have for your site and he will implement them. You can request as many ad tags as necessary, segmented according to your reporting needs, and they respond without delay.
PixFuture runs successful campaigns in 25 languages worldwide. Their RTB based platform technology allows the analysis of individual site activity and serves the most relevant campaigns. CPMs are very good but keep an eye on the fill rate. Their interface allows publishers to set up passbacks.
Trion believes that small screens demand a new approach to capturing the user’s eye. Their edge is serving direct campaigns on anchor/adhesive units for both mobile and tablet, although they also have banners, interstitials, and preroll units. You will have a dedicated Account Manager who will ping you whenever there’s a new revenue opportunity available. They are known to perform really well particularly in the US. You may also negotiate for flat CPM deals.
Trion’s test page (view on a mobile device): http://goo.gl/6yhoYB
MonetizeMore helps premium publishers earn 25%-100% more from their ad inventory by partnering with best-performing ad networks. If you want to find out our unique ad optimization strategy for your vertical, contact us today.