Ad Optimization
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Industry leading ad optimization technology by a team of dynamic thinkers.
Monetize More utilizes its technology and expertise to optimize and expand your current ad inventory to maximize your ad revenue. Our technology enables four important factors when optimizing your ad inventory:
- Increased Targeting: Your ad inventory will be segmented to ensure the most relevant ads are reaching your users. The segmentation process involves a number of different categories including: verticals, demographics, psycho-graphics and geographics.
- Increased Variety: We expand your ad inventory by introducing a multitude of ad networks to compete against each other for your impressions. This initiative increases the internal competition within your ad inventory which inevitably increases the RPM (revenue per thousand impressions) levels as well as increases the variety of advertisements on your website. Imagine if they showed the same ad six times in a row on T.V. People would be annoyed. So why does this happen online?
- Up to the Minute Day Trading: We act like day traders within your ad inventory. Like buying and selling stocks, our technology shifts impressions to the highest paying ad networks. Since, RPM levels are always so volatile this is an essential strategy to maximizing the revenue of every single ad impression. As a result of RPM levels being so volatile, Monetize More works tirelessly in an on-going optimization process to ensure your impressions always go to the highest bidder.
- Strategic Ad Hierarchy: The key to radically increasing ad performance is not by simply adding in several premium ad networks. Our technology places each ad network in a dynamic interdependent web. Each ad network needs to be optimized individually and the ad hierarchy is the fundamental basis to each ad network’s optimization. Without an optimal ad hierarchy, you’ll only have a random rotation of ad networks with underwhelming ad performance.
Once your current ad inventory is optimized an analysis of the ad placements are made. Tests are conducted to find the most optimal placements for your ad inventory. Once the analysis is completed the advertisements are either moved to the optimal spots on your website or created. The overall goal of this process is to find the highest paying ad placements on your website without compromising your users. Next >>
