DoubleClick for Publishers Small Business (AKA. DFP) is a free to use ad server owned by Google/DoubleClick. We have used many ad servers and have found DFP is best combination of:
- Monetization capability
- Optimization tools
- Ease of use
- Website compatibility
- Trafficking capabilities
- Yield Management
- Data Management
- Bang for your buck (Free)
The above list sounds great, but the biggest reason that DFP excels past the rest is: Google Ad Exchange dynamic allocation. No ad server in the world can setup dynamic allocation to the level DFP can. That is because both are Google owned.
So what the heck is dynamic allocation? Dynamic allocation for Ad Exchange is the automated choice of whether to run an Ad Exchange ad or a third party ad. DFP has insight into exactly what Ad Exchange will pay for each and every ad impression to the penny. This means Ad Exchange will only run when it is the highest paying bidder. Every other ad server or supply side platform is guessing when it comes to Ad Exchange, but DFP knows what Ad Exchange will pay for every ad impression. Since Ad Exchange is the best performing demand source for worldwide traffic, DFP is the necessary ingredient to empower Ad Exchange to reach its potential.
Trust us, if you don’t have DFP implemented already, you should have it implemented immediately. If your site gets at least 5 million page views per month you are eligible to get a free DFP implementation. This is as long as you are a premium publisher or you run at least $5000 gross revenues via the MonetizeMore Ad Exchange account. If you’re ready to take the next step, then click on the “Apply” button below.