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How To Deal With Forced Redirect Ads

How To Deal With Forced Redirect Ads

Redirect ads are one of the most annoying issues publishers could ever experience. Sometimes you wouldn’t know the problem until it occurs. It’s hard to stop ads at the point of delivery. What are redirect ads? Redirect ads are when users click a link to read a news article, or use one of the mobile apps they’ve already installed on their phone, and it automatically sends them to a site that they didn’t intend to go to. This problem has something to do with third party ad networks that run auto-redirecting ads on the sites and apps, which could be hard for the publishers to detect and block because advertisers sometimes change their ads’ behavior after they’ve been approved. How do you prevent redirect ads? If you have header bidding partners, turn off one at a time (it depends how long you want to turn it off) and see if redirect ads are still appearing. If they’re still showing, try another HBS partner until you catch which partners cause the redirect ads. Once you catch the HBS partner, email them immediately and ask to block the advertisers that deliver redirect ads. As much as possible, list down the URLs of redirect ads and provide this to the network partner. You can also do this on  other networks you are working with. Another option is using products like the Media Trust’s Mobile Scanner that can automatically detect ad redirects. They basically run your ads periodically and check if there are any questionable content or unwanted redirects and will send you the full log of info. But obviously there is a cost...
The Top 10 Ad Networks For Publishers 2017

The Top 10 Ad Networks For Publishers 2017

It’s the start of the year and I’m pretty sure that all publishers out there are seeing a downward trend in their revenues and all your trackers are still in crimson although Christmas was over already. This is normal and you shouldn’t panic at all. Instead, we believe that it’s the best time to plan out your whole year strategy to make sure that you’re getting the best from your inventories. To help you get started, we have reviewed all our top-notched ad network partners and have filtered the top 10 companies that brought so much value to our publishers for the year 2016. 1. Doubleclick Ad Exchange Despite of the introduction of Header Bidding, Google’s Ad Exchange remained to be our cream of the crop. It’s the premium version of AdSense and includes features such as preferred deals, account level filtering and blocking, customizable reports based on publishers parameters, ability to set your inventories as branded, semi transparent and anonymous, ability to block vendors and Dynamic Allocation in DFP and DFP Small Business. However, if you’re modest publisher, you’re less likely to get an account. Don’t despair though, since we are a certified partner of the Big G, you can sign up with us to get access to their premium advertisers.   2. Sovrn It’s an innovative online advertising company that always seeks to help their publishers earn more. Aside from standard banners, they have a wide range of ad types such as onScroll InView ads, VPAID, VAST video and recently, header bidding solution. Plus, they have their own set of premium advertisers that can certainly help you monetize your...
Five Ad Tech Industry Predictions for 2017

Five Ad Tech Industry Predictions for 2017

2016 was a crazy year for the ad tech industry, wasn’t it? We have never seen such innovation and change in such a short time. With the growth of header bidding, reaction to the growth of ad block and Google responding to their monopoly being threatened, 2016 was an eventful year but expect even more in 2017. The way we see it, the industry is only heating up: 1. Native Ad Partners Will Embrace Header Bidding Header bidding is already big within the display ad inventories. The largest publishers are already turning down the non-header bid compliant ad networks and smaller publishers will do the same eventually. The same strategy will happen for native discovery placements. Native in-content partners have already joined the header bid movement and native discovery partners are starting to show interest. Expect to see a slew of native discovery partners create adapters for the major header containers. Publishers have already tested optimization of many native discovery partners within DFP and seen nice yield increases similar to their standard IAB ad inventory. Native discovery ad partners will not be able to get away with pushing for exclusive access to in-page placements. Publishers will require native discovery ad partners to be header bid compliant and the native discovery placement at the bottom of articles will also be a DFP ad placement that is optimized via header bidding. 2. Google Will Talk about EBDA More but Will Delay Till 2018 Google has been very quiet about the details of exchange bidding dynamic allocation (EBDA) but very willing to announce its existence to take wind from the header bidding...
A Look Back at Our 2016 Predictions

A Look Back at Our 2016 Predictions

It’s that time of year again where we look back at a hectic year in the ad tech industry. Header bidding is bigger than ever, Google has made some major moves and some exciting new players have joined the mix. Below I will go over our predictions we made a year ago and reflect on how things turned out: Native Ads will take a Decent Chunk out of Standard Banner Ad Share of Ad Inventories This had happened but not as much as we thought it would. With the likes of Triple Lift getting heavy into the header bidding game, they have done well to establish strong win rates and share of voice. Facebook has done well to get onto the ad inventories of some of the largest publishers in the world and to release its header bid solution. Although Facebook has been slow to offer a scalable solution, they have done a great job collaborating with premium publishers and have a formidable offering that rivals Google AdSense and AdX. As their header bid solution continues to improve, expect to see Facebook native ads to win a large percentage of premium publishers’ ad inventories. With Triple Lift and Facebook leading the charge, I am confident the others will follow. This will happen within IAB ad sized placements and native discovery placements. Native discovery networks will not get away with pushing direct on-page implementations for long. More than Fifty Ad Networks Will Support Header Bid Solutions by the End of 2016 Between all the official adapters on the main header wrappers and the ones on alpha and beta, there are...
How To Optimize Ad Unit Sizes for New IAB Standards

How To Optimize Ad Unit Sizes for New IAB Standards

Recently, the Interactive Advertising Bureau (IAB) announced the new revamped IAB Standard Ad Unit Portfolio. The new portfolio emphasizes on IAB’s LEAN Principles across all ad formats including video and native ads. According to their President and CEO, Randall Rothenberg, the purpose of the overhaul is to reach consumers across all platforms without sacrificing user experience and to allow creatives to deliver their message seamlessly across multiple devices. These new ad units will launch early next year and as early as of now, we want to give you a heads up of what to expect in order to help you reach your target revenue for year 2017. Switch from fixed ad units to flexible ad sizes We’re are moving away from the fixed ad units such as 300×250, 728×90, 160×600 etc. to the new aspect ratio-based flexible ad sizes such as 1:1, 1:3, 8:1, etc. The great thing about this new ad units is that they will adjust themselves according to the screen size, so this solves the problem of having to create separate ad units for desktop and mobile. Comply with the LEAN Principles LEAN stands for light weight, encrypted, AdChoices supported and non-invasive advertising. The main purpose is not only for brands to reach out to consumers but to captivate them through an enhanced advertising experience across all platforms including social media and other emerging technologies such as virtual reality and emojis. According to IAB, the IAB Tech Lab will provide guidelines, webinars and user-friendly illustrations to help everyone transition from the old to the new standard ad units. Switch to mobile responsive websites Having mobile responsive...
How To Monetize Music Websites

How To Monetize Music Websites

Fact of life: everyone loves music. Another fact of life: more often than not, music and money don’t come together. So if you’re running a music website and struggling to optimize income, then this one’s for you. Below are some tips on how best to monetize music websites. 1. Optimize Ad Space Yes, you can sell ad space on your website but you need to be careful with it especially on a music website. Let’s face it, music fans are really picky people and most of them can get really idealistic. The last thing you want to happen is to have your music website look anything but one. Don’t forget what people are going there for: the music. There’s nothing wrong with selling ads on your music site, though, and if you do it right it can lead to a better experience for the users. A great rule of thumb is to make sure these ads are part of the lifestyle the music industry is selling. Ads for the latest and coolest bluetooth headphones? Good. Ads for leather boots? Most likely not unless you’re running a country music website and you’ve got a pretty good reason of running an ad for boots. Make sure also not to put too many ads even if they’re all part of the lifestyle. The more ads you put, the more likely fans are going to get turned off. Don’t know where to start? Check out Google DFP and Adsense! 2. Sell Ad Space Directly / Sell Affiliate Products Google Adsense is fantastic and makes it all easier, but if you can get a direct deal with...

DFP Tutorial: How to Set Frequency Caps for Creatives in DFP #Learn2MonetizeMore

Get updated when we publish the latest DFP Tutorial videos. Subscribe to our YouTube Channel.   What’s up? It’s me Megan, and welcome to our next segment in the Learn 2 MonetizeMore video series. In this tutorial, we’re going to teach you how to set frequency caps for creatives in DFP. A major difficulty advertisers face is determining the amount of ads to serve a viewer and over what period of time.  When ads don’t show enough, a prospect may not react.  Show an ad too many times, and an advertiser may anger the prospect for bombarding him with the same ad.   Fortunately, DFP allows us to set frequency caps to the line items so advertisers can control ad display intervals. Through the frequency capping mechanism, publishers can set a limit on the number of times that a user will see a particular line item on a webpage. Are you ready? Let’s get started! On the Delivery tab, click the order containing the line item you’d like to edit. Click the line item you’d like to edit, then click the Settings tab. Under “Adjust delivery,” select Set a per user frequency cap next to Frequency. Enter a maximum number of impressions per user then set how often the cap will be reached. For example, you can set a frequency cap so that a user will see 10 impressions every 2 weeks. Add additional frequency caps as needed. Combining frequency caps can help you ensure that users do not see the same line item too often. For example, you could set a frequency cap of 1 impression per hour,...
Optimize Ad and Page Loading Time

Optimize Ad and Page Loading Time

Visiting a website and taking most of your time to go to its pages is really frustrating. Mostly we end up leaving the website and not returning back. Currently, most search engines factor page load time on their ranking algorithms. Bottom line is, a faster loading page results to better ranking. Optimizing ads and page loading time equates to longer and consequent user engagement, which in turn will generate more ad revenue.  Here are some ways that could help you optimize ad and page loading time: Limit Number of Ads Per Page The recommended number of ads per page are 4-5. The more ads are you display, the longer it will take to load. Just enough ads are needed to maximize your ad revenue but not too many as it might degrade your users’ experience. Analyze each ads per page on which one performs well. Remove those that are not doing well to help increase pages’ load speed. Use Asynchronous Ad Codes Advantage of using asynchronous ad code is that it allows ads to load separately from the rest of your site. If there is an issue with an ad unit loading slowly it won’t affect the rest of the site. This is crucial to keeping ad and page loading time low. Minimize Slow Ad Networks Many keep their ad networks optimized and running fast but not all. This could reduce your user’s site experience and ad revenue. Internet congestion between your site and an ad network which happens occasionally can cause timeouts and slow ad serving. It’s best to stop running them or limit their use as much...
Top Alternative Ad Networks 2016

Top Alternative Ad Networks 2016

It’s this year’s fourth quarter and we’re pretty sure everyone in the ad tech industry is getting ready to end strong. As a publisher, you want to make sure that you’re running the best campaigns on your site in order to take advantage of this season. We have listed the top alternative ad networks that have never failed to bring value to our premium publishers and we highly suggest that you check them out. Branovate is a premium digital media provider focusing on delivering high quality video advertising to users. We’ve worked with them across multiple premium publishers and they’ve never failed to bring us satisfactory results. One of the best ad networks that offers a fixed CPM and 100% fill rate is YellowHammer. If you’re concerned with user-experience and only want to run standard banners on your website, then we highly recommend this ad network. Another exceptional ad network is Matomy. They both have display and video campaigns that you can run in mobile and web. Plus, they can work with you on a fixed rate and be able to monetize all your inventories. However, they do consider the volume of traffic that you send them daily, so we can’t guarantee that they will approve everyone. FirstImpression is a recently built company that offers a highly tailored way to monetize your traffic. If you’re unsure of what ads to show on your site or if you want to do some A/B testing first to see which type of ads could boost your revenue, then this is one of the best place to go. They have over ten types...
Glossary – Publishing 101

Glossary – Publishing 101

One of the major challenges every individual faces when trying to learn something new are the terms used in a certain discipline or technique. Indulging yourself in the publishing industry is no exception. There are a bunch jargons used that are quite bizarre to many. In this first version of the Publisher Glossary we will guide you through some of the basic and most common terms used by publishers in the industry. Let’s get started! Common Terms Optimization A technique or action used to achieve optimal and effective result. Example, taking actions to improve the current operation of the website by adding more income streams to increase profitability. Ad Optimization Strategy of finding the most economical or most astounding execution procedure to make advertisements on site generate more cash under the given confinements or restrictions. Creating several income streams is one of the best ad optimization strategies. Publisher They are the ones who own a website/s. A publisher either consists of a corporation or an individual. They are the recipients of the advertisers money by showing the ads on their site. Advertiser They are the ones who want to promote their campaigns (i.e business, promotions, services, etc.) on  Publishers websites in order to reach potential customers in the web. Ad Network A company that bridges the gap between Publishers and Advertisers. They work like a marketplace where both parties (Publishers and Advertisers) meet to do business. Example of Ad Networks: Google AdSense, Tribal Fusion, Yahoo Gemini Ad It is a graphical or textual representation of the campaign that is shown on the website. The main objective of an ad...