Quantcast
Illicit Advertising Inventory Taken Head On By IAB Tech Lab

Illicit Advertising Inventory Taken Head On By IAB Tech Lab

Recently a new standard was published by IAB (Interactive Advertising Bureau) aimed at putting a stop to counterfeit ad inventory. Google contacted its partners, including MonetizeMore, stating that they support the development of this process and will also be incorporating it into their systems. In this post, we’ll quickly explain this development and show you what top ad executives have to say about it. The Tech Lab’s tool, called ads.txt, is aimed at eliminating the illicit ad inventory market by preventing the occurrence fraudulent programmatic transactions. These type of operations commonly include deals of false or unauthorized impressions. The tool represents a directory of approved sellers that publishers can post to their sites. Programmatic Buyers can then use this list to eliminate fake or falsified inventory by looking at the publisher ads.txt files.   The ad industry desperately needs to address the issue of criminal activities that steal billions with their fraudulent activities. With this tool, you will know when you are dealing with a valid programmatic reseller and help increase transparency within the industry. Here is what the Senior VP of Tech And Ad Operations from IAB, Alanna Gombert, had to say about the new tool: With the introduction of this simple supply chain safety tool, there will be no excuses for bad impressions flowing through our ecosystem.   The Global Executive Vice President of GroupM, John Montgomery, commented saying that: It will be a game-changer in establishing the kind of transparent, safe, market that advertisers seek from digital media.   You can read the news release on IAB’s website for more comments regarding the new ad industry...
Boost Your Mobile Site Ad Revenue with these Strategies

Boost Your Mobile Site Ad Revenue with these Strategies

Mobile ad placements continue to soar, growing by as much as 92% in 2016. Optimizing your website and the ads you serve for users on tablets and smartphones has become a factor every publisher needs to address. With the arrival of ad blockers, however, a wrong placement on your mobile site can mean digital suicide for your website traffic and engagement. It is crucial that you acquire effective strategies to combat this risk. Put a premium on page load Nobody goes on a mobile site for a quick search with the patience of a monk. Often, people do quick research via browsing from their smartphones and expect that the page will load fast. They want to get the information that they need without any hassle. Make sure that your mobile site is not slow even if you load in your ad codes. Slow down on sound Nothing is more annoying than having a surprising sound to an otherwise quiet browsing experience. Make sure that if you are working with video ads, the sound is switched off by default. Test, test, and TEST different ad formats What works for one type of website may not necessarily work for another. Sites that have visitors with ultra-short attention spans, for example, may not fare well with interstitial ad types. Sensitive older website visitors may also be bothered by sticky ads. Know your demographic and check which ad formats work best for you by doing a split test of ad types on your website. Prioritize content discovery and user experience Do not load ads on your mobile website to the point that it...
Increase Your Revenue with These Top Video Ad Networks For 2017

Increase Your Revenue with These Top Video Ad Networks For 2017

Video is as one of the most effective means to promote your website and increase traffic as well as revenue. If executed correctly, you can tap into this additional source of income for your site. Even internet giant Facebook now welcomes advertisements for brands on their Facebook Live video feature. Facebook also recently launched a video app on smart televisions that allow users to enjoy Facebook videos on their TV screen. When it comes to engaging website visitors, video is a powerful medium. You can take a page from the Facebook’s playbook and maximize your website revenue by serving video ads through these video ad networks. Matomy Matomy’s video offering is one of the most beneficial options for publishers. They have a highly integrated interface that covers video players, several video ads for your target market, and has a systematic revenue collection scheme. Vinteo One of the easiest video ad networks to join to is Vinteo. They have a dedicated dashboard for video ads, unlike other large ad networks that diversify with multiple ad formats. Click here to sign up for their service. AerServ AerServ has the most rewarding video interface that boasts of a win-win situation for all players in the advertising technology game. They reward your website visitors for viewing a video, publishers gets revenue from the users drawn to the video ad, and advertisers also get the exposure they want from videos that get served. Sign up here to get a hold of AerServ’s excellent video revenue model. SelectMedia Depending on your type of website, SelectMedia chooses the video ads to run on your site using...
Jumpstart Site Monetization with these Quick Approval Ad Networks

Jumpstart Site Monetization with these Quick Approval Ad Networks

To a new website owner working with ad networks may seem like rocket science. In reality, it’s not. With a tiny step or a single partnership, you can take off and generate revenues from your published content. Not all ad networks are as welcoming to new publishers. Some require a certain amount of minimum traffic or have strict content guidelines. To save time and prevent potential lost revenue it’s important to get a head start in the advertising game by signing up with ad networks that approve fast. Here is a shortlist of 2017’s quickest ways to get started with the ad networks:   Google Adsense AdSense is Google’s flagship advertising product and remains one of the world’s most legitimate and relatively easy publisher monetization engines. Sign up to AdSense, and you could be earning advertising revenues within a few short days by clicking here.   Media.net Media.net is a direct competitor of Google AdSense and contains ads from both Bing and Yahoo search engines in their network. Ofen times this network is seen as the highest paying alternative to AdSense. The approval process is relatively straightforward, and you normally get a response within a few days after signing up. Sing up to Media.net here.   Content.ad Content.ad is a popular Native Ad network that gives publishers the opportunity to monetize their websites with Native ads. Apart from having tons of ads available to display, they offer an uncomplicated registration and set up for new publishers. Native Ad widgets for both mobile and desktop are available including some not-so-traditional formats such as exit pop-ups. Sign up to Content.ad here....
Transparency Set To Change With New AdSense Policy Center

Transparency Set To Change With New AdSense Policy Center

Publishers often face a never ending battle trying to stay compliant with all the relevant AdSense policies on their website. Many times ads get removed and policies get violated without a clear understanding by the publisher what caused the violation in the first place. Thankfully, the way Google handles these situations are about to change!   Earlier this week there were a lot of buzz regarding a new support section called the “Policy Center” that AdSense will be releasing in up and coming weeks.  According to Google’s Sustainable Ads Director, Scott Spencer, the new information center will greatly assist publishers in terms of truly understanding policy actions against their websites and individual pages.   Publishers will be able to understand why certain AdSense policy actions took place, the type of violations that occurred and fix issues through detailed instructions. What’s great is that this will not only take place on site level but a page per page basis as well.   Google plans on making the Policy Center as user-friendly as possible. Publishers will be able to easily contact Google and submit their sites and pages for review. The new information center is mostly focused on AdSense publishers however subsidiaries such as video publishers on YouTube are also set to gain valuable insight.   New developments within AdSense itself will also allow Google to remove single page ads instead of ads from a whole website if a violation took place. Although general site-level policy violation actions will still be used page-level policy actions will be the new standard for violations.   Publishers who utilize AdSense or supporting platforms as...
How to Partner with Multiple Ad Networks

How to Partner with Multiple Ad Networks

Making the most out of your ad network partnerships is often a two-way street. While your chosen ad network has certain criteria that make them suitable for your website, they are not the only ones responsible in maximizing your revenue. You as a publisher also play a role in this. Here are some best practices that you can employ when collaborating with ad networks:   Conduct due diligence These days, you do not need to sign up to any ad network blindly. Get to know the ad network with as much information as you can handle. Read some actual client testimonials, see their track record, and get to know their basic policies. This way, you will not be blindsided by their performance when they collaborate with you.   Stay secure Do not hand out information or credentials beyond what you are personally comfortable giving out. Make sure that while you are collaborating with the ad network, your site remains on the safe side of the cyber fence.   Be mindful of your revenues While most companies have automated revenue reporting systems for you, you still need to be mindful if the revenue reports are at par with your goals. You can make adjustments with your ad network collaboration if you feel that things can be improved in monetizing your website.   Take advantage of multiple platforms Maximize your profits with an ad network by tapping various platforms. Go the traditional waterfall route, use header bidding, and tap into platforms like video and mobile modes if they are available.   Know your targeting options Check with your ad network partner if...
The Ultimate Guide To UTM Tracking & Revenue Reporting With DFP

The Ultimate Guide To UTM Tracking & Revenue Reporting With DFP

What is UTM Tracking? UTM tracking is a method of traffic sourcing.  GET variables are appended to the URL by the publisher and the publisher’s traffic sources.  UTM tracking is set up by the publisher on their own site, not M2.  See https://blog.kissmetrics.com/how-to-use-utm-parameters/ for how the publisher should set up UTM tracking.  Google Analytics will then display traffic acquisition stats by UTM.   Once the publisher has set up UTM tracking, M2 can enable revenue reporting by UTM.  We support revenue reporting for the following variables: utm_source utm_campaign utm_medium utm_term utm_content utm_source + utm_campaign utm_source + utm_campaign + utm_medium   The max length of each value when combined cannot exceed 40 characters.  This is a limitation by DFP. M2’s UTM revenue reporting allows you to get a breakdown of impressions, revenue, and eCPM by UTM parameter in DFP.  We historically get coverage of 96-99.998% of impressions and revenue on mid-large publishers, including those who are frequently adding new campaigns.   How to Enable UTM Revenue Tracking The publisher must include either M2HB or M2JS on their page.  M2 adops enables UTM tracking for the publisher in DB Admin > DFP Networks.  Then M2 adops must republish the config.   How to Run Revenue Reports by UTM Go into the DFP Reports tab.  Generate a new report with the following parameters:   Filters: key-values contains utm_ Dimensions: key-values Metrics: total impressions, total cpm and cpc revenue, total average eCPM   You can also breakdown mobile devices vs desktop vs tablet by adding “Devices” as a dimension. You can pick any date range — note though that you cannot get UTM...
What is Bid Scaling and Why Use It?

What is Bid Scaling and Why Use It?

Bid scaling is used to make all bids compete in the auction as an apples-to-apples comparison based on the net amount paid to the publisher.  Bid scaling occurs between receiving the bids, and passing the bids up into DFP.  All bid scaling principles are applied to all demand fairly, equally, and non-discriminately based on that individual bidder’s revenue. We typically notify bidders if there’s a significant negative change in their scaling. There are many reasons to scale bids:   Discrepancies Every bidder typically has a discrepancy between what DFP reports for that bidder and what the bidder reports themselves.  This applies to non-HB demand also at the dynamic allocation level in DFP’s “value CPM” field.  Some direct sold campaigns and a minority of bidders agree to pay based on DFP trafficked numbers, but the bulk of bidders only bill off their own metrics.   Not all demand is created equal — some bidders have terrible discrepancies compared to others, even when bidding from exchanges that allow multiple bidders (e.g. AppNexus).  When a bidder’s reporting interface is consistently off from DFP’s reporting over significant impression volumes, we scale the bids from that bidder down accordingly.  This incentivizes bidders to keep their discrepancies low, and keeps the auction as an apples-to-apples comparison across all bidders.   For example, if we have Bidder98 who consistently pays 98 cents on the dollar based on DFP reporting and Bidder70 who consistently pays only 70 cents on the dollar, it’s unfair in the auction to compare them directly.  An $8 bid from Bidder98 is worth more than a $10 bid from Bidder70.  In this case...
PMP Optimization: How To Increase Your Lift With First Party Data

PMP Optimization: How To Increase Your Lift With First Party Data

After discussions with dozens of small, mid, and large publishers, the common theme on PMP success is monetizing first party data — it’s using a relationship to illuminate an ad segment that wouldn’t be obvious to a buyer in an open auction.  First party data is any data the publisher has which can inform an ad-buy decision.  Common examples include job titles and other profile info, as well as actions that a user has taken which demonstrate purchase intent (e.g. user visited camera review pages).   Monetize that First Party Data As I mentioned above, the key in successful PMPs is monetizing first party data. For example, there’s a pub who has a series of sites for college students and there’s a specific piece of first party data. If a user has taken a specific action on one of the sites, it’s a huge predictor of success for credit card ad campaigns.   Another example, a car review site can pitch to buyers “this segment is for car buyers interested in mid-sized sedans.”   In both of these examples, the user has done something that demonstrates extremely high purchase intent, but the bidder doesn’t have that information — building trust with the bidder to buy this segment is typically where the value of a PMP exists.  Because of the high purchase intent, bidders will frequently pay very high rates.  Once they see that the segment performs, the bidders can also use the PMP to expand their cookie pools and bid on the same users on other sites.   Ultra-Premium Inventory Aside segments annotated by first party data, a handful of...